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Strengths Unleashed is committed to protecting Personal Information. We provide a safe and secure service for all individuals who are referred to us by customer organisations. We ensure that the information submitted to us is used accurately and only for the purposes set out in this policy.  

This Privacy Policy describes our data collection practices, use, and transfer of information collected by Strengths Unleashed. The information you provide us with can be submitted to us in person, via email or via an on-line service. 

Strengths Unleashed collects information that identifies you as an individual (“Personal Information”) to provide services and to operate our business. The type of Personal Information we collect about you depends on the which service is being delivered. 

  • During our services, we may collect Personal Information such as your: name, e-mail address, telephone number, location, first language, CV / Resume information such as job title, work history, education and references. 

  • If you are taking part in an assessment, we will ask if you would like to record your own demographic indicators (for example your age group, gender, ethnic background). This is used only for the purposes of statistical analysis in the field of diversity and inclusion and is not a part of any Strengths Unleashed assessment.  

  • We do not require any other sensitive information from you. 


As you interact with Strengths Unleashed, you provide some Personal Information directly. We may collect Personal Information when you complete online surveys, psychometrics or 360s or share your CV. 

If you submit Personal Information about other people to us, you represent that you have the authority to do so and permit us to use the information in accordance with this Policy. 

Personal Information about you may also come from our customers to whom we provide services. These customers may be your employer or an organisation with which you are seeking employment. 

Digital Marketing Service Providers periodically appointed to conduct marketing activity on our behalf may also collect personal information.



Strengths Unleashed uses the Personal Information collected to support the delivery of our services. This information is held, used and disclosed by us as follows: 

  • Fulfilling customer requests: to help Strengths Unleashed to fulfil our contractual obligations with a customer, where you may be a current or prospective employee of that customer. 

  • Fulfilling your Requests: to answer any questions you may have about Strengths Unleashed, our processes or for any other request you may have. 

  • Analytics: we may retain and use Personal Information about you for benchmarking, creating norms, including validation studies, to improve and enhance our services or to develop new services in the field of leadership development. Data used in this way will be aggregated and anonymised and no longer be Personal Information (defined as information that identifies an individual).  

  • Third Party Sub-processors: Strengths Unleashed uses third parties, who comply with similar undertakings of privacy and confidentiality as Strengths Unleashed, as they perform outsourced operational functions on our behalf and who also provide services to us. These organisations include: 

  • Technology operations companies who run Strengths Unleashed’s IT or support Strengths Unleashed’s systems. 

  • Strengths Unleashed partners in delivery of services. 

  • Psychometric assessment and 360 suppliers.

  • Operating our Business: your name and date of the delivery of a service to a customer may be included in such matters as internal communication, administering our services, procurement and financial transactions. 

  • Law: we may also release Personal Information to regulatory or law enforcement agencies if they require us to do so. We will also disclose subject information where we are permitted and requested to do so by law. 

  • Marketing: we may use your Personal Information to send you information or marketing materials.  

If we wish to use your information for any of the reasons not listed above, we will seek your explicit consent to collect, hold, use and disclose your Personal Information. 


As defined under GDPR, Strengths Unleashed is a data controller. As we determine the purposes and means of processing Personal Information, this classifies us as a data controller. This relates to the way in which we work with our customers and with you. 

Where a customer has requested that Strengths Unleashed provide a leadership consulting service to them which relates to you, this service will always be commissioned by our customer with your knowledge and agreement. This service may be in relation to assessment (for recruitment or development), coaching, workshops, psychometrics or other leadership consulting services. 

At the beginning of Strengths Unleashed’s engagement, we will ask for basic information like contact details. During an assessment process you will be asked, verbally, to share personal and career history with your assigned Strengths Unleashed assessor. We will also ask you to complete psychometric profiling tests. 

Your Strengths Unleashed assessment report will make recommendations to our customer about your potential and/or development profile. Your psychometric profiling data will form part of an overall assessment by the assessor.  


How your Personal Information is disclosed will depend upon the situation:  

While providing our services, we will disclose your Personal Information to our customer who has engaged our services in relation to yourself. We will not share any of your Personal Information with any other customer. We rely on the customer to seek your permission to disclose your Personal Information and this is part of our contractual arrangements put in place before the commencement of an assignment. 

Strengths Unleashed discloses Personal Information to third parties who provide support for our Services of business operations. These include, but not limited to, IT consulting services, communication tools and any audit administration firms commissioned. 


In general, we will retain your Personal Information for the necessary period to fulfil our purpose as defined by GDPR regulations. This is commonly a three-year retention period for our services, with our reports being valid for a two-year period. We will only retain information about you past this three-year retention point if it is necessary: such as your name, email address and why and when you used our services. 


Strengths Unleashed policy on data storage is to store EU subject Personal Information within the EEA. Your Personal Information will only be shared outside the EEA under a legal framework which allows this, where required to provide our services or by specific global customer project requirements. 


Given that the Internet is a global environment, the use of the Internet to collect and process Personal Information necessarily involves the transmission of data on an international basis. Therefore, by browsing our website and/or communicating electronically with us, you acknowledge and agree to our processing of Personal Information in this way. 


The Personal Information you give us is provided on a voluntary basis. However, if you do not wish to share some Personal Information with us, you may not be able to participate in our services. 

You have the right to ask Strengths Unleashed to stop using your information. Strengths Unleashed’s policy is to make every effort to satisfy the requests of data subjects relating to access requests and data deletions. After your engagement with Strengths Unleashed, if you wish to access, correct or do not wish us to retain your Personal Information, please refer to the contact details below. We may ask you to verify your identity, and to put your request in writing. 


This Privacy Policy may be changed by Strengths Unleashed at any time. If we change it in the future, we will advise you of changes or updates by a prominent notice on our website. Continued use of this website or our services after such changes will constitute your acceptance of such changes. 


If, at any time, you have questions or concerns about Strengths Unleashed’s online privacy commitment, please feel free to e-mail us at or by writing to us at: 

Andrew Dyckhoff, Privacy Officer 
Strengths Unleashed 
47 Butt Rd 
CO3 3BZ                                                                                                                                 Revised 8th February 2021 

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