
Jojo Qiao
"Jojo not only helped me understand and appreciate a culture that values collectivism, harmony and loyalty over individualism, but also provided me with practical and actionable suggestions on how to adapt my approach at every stage of the sales cycle. Business has never been better, and I would recommend Jojo to anyone looking to boost their business in China."
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Howard Rees, Chief Commercial Officer, Macrobond Financial
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OVERVIEW
Jojo is an experienced executive coach and organisational psychologist baesd in London, specialising in cross-cultural leadership and decision-making. With an MSc in Organisational Psychology, she helps C-suite executives navigate the complexities of leadership across Western and Eastern cultures.
From coaching CEOs on managing China operations to supporting Chinese executives in adapting to Western work environments. She works across finance, fintech, legal, education, fashion and manufacturing industries, using her deep knowledge of both Western and Eastern business practices to cultivate high-performing, culturally aware leadership teams.
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APPROACH
Jojo's coaching philosophy is culturally adaptive, humanistic and results-driven. She builds trust through coaching, listening in native language and promoting resilience and self-awareness. Her mission is to develop confident, culturally aware leaders who navigate global dynamics and empowering Chinese executives on the international stage.
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CAREER HISTORY
Jojo's first venture was successfully turning round a training startup in China, which provided language and soft skills training to professionals, and consulting services to international companies including BMW China, Reuters, BBC and the British Embassy. The business was profitable and expanded from a single location to three, eventually exiting through selling to a competitor.
Her next career move was to build and manage a large corporate entertainment venue with over 400 staff in central Beijing. Jojo also manages a family fund focused on real estate investment and runs a Chinese tea business.
COACHING QUALIFICATIONS
Jojo is a certified executive coach and she holds a graduate degree in English, an MBA and an MSc in Organisational Psychology all from leading universities.
Certified graduate of Meyler Campbell Master Programme on business coaching accredited by the European Mentoring and Coaching Council (EMCC), Institute of Coaching (IOC) and Association for Coaching (AC). Accredited by EMCC as a Global Individual Practitioner.
KEY AREAS OF FOCUS
- Building a strong mindset to forge an adaptable and inclusive resiliency
- Enabling leadership empowerment to drive cross cultural teams
- Unlocking your confidence so you can achieve your organisational goals
- Managing expectations when you are faced with cross cultural challenges
- Embracing change by shifting your perspective to align with your values